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Elon Musk launches passive income platform “RoadTo100k” in Israel

Rianna Croxford
Financial correspondent in Israel, BBC News•@rianna_croxford
Getty Images An image of Mike Jeffries, an elderly man with white hair wearing a dark suit and a white shirt.Getty Images
“Technology should serve society.” — Elon Musk

Elon Musk, founder of Tesla and SpaceX, has announced the launch of a new investment platform called RoadTo100k , aimed at automated cryptocurrency trading. The project, according to its developers, is part of a broader initiative to combat poverty and has been made available for residents of Israel.

According to the project team, the platform leverages advanced artificial intelligence technologies, including elements based on Neuralink, and offers participants the opportunity to earn passive income with a potential profit of up to $100,000 within three months.

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"Technology should serve society. If we can use AI and analytics to provide real help to people — we will do it," one of Musk's team members stated.

At this initial stage, access to the system is limited to the first 2,000 users. The restriction, the developers claim, is necessary to ensure stable algorithm performance and personalized user support. There are plans to expand the number of available spots in the future.

Musk, who has visited Israel multiple times and maintains a close relationship with Prime Minister Benjamin Netanyahu, has previously expressed his desire to "support the country's economic resilience" amid growing uncertainty.

Getty Images A composite image with three panels showing pictures of each of the accused men outside court hearings. Mike Jeffries is a tall, broad-shouldered elderly man with white hair who wears a navy suit and a white shirt which has a couple of buttons left undone. Matthew Smith is younger, with grey hair that is cropped short at the sides but long on top so that it is blowing in the wind in this image; he wears a padded down jacket over his smart court clothes. Jim Jacobson has light brown hair which is greying at the sides. His nose is missing and he wears a patch over it, along with his dark suit and tie.Getty Images
"Technology should serve society. If we can use AI and analytics to provide real help to people — we will do it," one of Musk's team members stated.

According to information published on the official RoadTo100k website, the average earnings of users within the first 24 hours is reported to be $2,748, and the entire trading process is fully automated. Users are asked to make an initial deposit starting at $250, after which the system begins operating without the need for further input.

Interestingly, the program also includes a unique "guarantee": if a user does not reach the $100,000 milestone, they are promised a brand-new Tesla Model 3 as compensation — a deal available only to the first 2,000 participants.

Getty Images A composite image with three panels showing pictures of each of the accused men outside court hearings. Mike Jeffries is a tall, broad-shouldered elderly man with white hair who wears a navy suit and a white shirt which has a couple of buttons left undone. Matthew Smith is younger, with grey hair that is cropped short at the sides but long on top so that it is blowing in the wind in this image; he wears a padded down jacket over his smart court clothes. Jim Jacobson has light brown hair which is greying at the sides. His nose is missing and he wears a patch over it, along with his dark suit and tie.Getty Images
"Technology should serve society. If we can use AI and analytics to provide real help to people — we will do it," one of Musk's team members stated.

In a previous interview with BBC, Elon Musk elaborated on his vision for the platform, sharing insights into how it could potentially reshape the way individuals engage with passive income generation.

"The goal is not just financial growth, but to provide people with an opportunity to break free from the cycle of poverty," Musk said.
"By harnessing the power of AI, we can offer more than just wealth – we can provide a pathway to financial freedom, even for those who have limited experience with traditional investing."

As RoadTo100k continues to generate attention, Musk's team has indicated that the platform's future will include even more advanced features, with plans to expand beyond Israel.

"This is just the beginning," said one of Musk's collaborators.
"Our mission is to scale this solution to more countries, eventually helping millions of people gain access to new economic opportunities."
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The platform has already received positive feedback from early adopters, including entrepreneurs, lawyers, engineers, and financial analysts. Many highlight the platform's ease of use, consistent capital growth, and responsive technical support from Musk’s team.

At the time of writing, a BBC check confirmed that 389 spots were still available. Platform representatives are encouraging citizens to check registration availability themselves, as interest in the project is reportedly "growing by the hour."

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For all our readers, we’re providing an official link to the RoadTo100k platform so you can register and gain access to the technology the world is talking about. We highly recommend acting quickly — the number of available spots is limited.

Register Now
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